The Ultimate Guide to Direct Mail (Postcards are My Favorite)

The Ultimate Guide to Direct Mail (Postcards are My Favorite): Everything old is new again. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. The Direct Marketing Association found direct mail’s response rate is 4.4% — compared to 0.12% for email. What is direct mail marketing? Direct mail is a marketing strategy that involves sending a

Let’s be honest, are you happy?

Let’s be honest, are you happy?